As part of their "Trucks for Bucks" campaign, the Nebraska Lottery wanted to place further emphasis on the "legendary" prize that lucky players had a chance to win. Referencing another urban legend, the TV spot featured a pair of Bigfoot characters, drawing a clever parallel to the rarity of the limited edition winning tickets that came with a 2024 Ford F-140 grand prize.
One of the critical challenges of the shoot was turning man to monster, something our team accomplished with detailed prosthetics and practical effects, along with my own personal curation of the wig and wardrobe design. The end result was an ad that appeared both humorous and high budget.
VFX/Costume Designers:
Doug Hudson | Julianne Hudson | Amanda Bereuter (self)
TV Spot
On-Set Photography
